This Privacy Policy explains how we process data relating to you that you provide to us (or that we may collect) when you visit LegallyBlondeLondon.com (the "Website").

The Website is operated by LEGALLY BLONDE 2027 LIMITED, a company incorporated in England & Wales with registered company number 17352220.

Where we decide the purpose and means of processing the personal data you provide via our Website, we are the "data controller." As data controller, we comply with all applicable data protection laws, including the UK General Data Protection Regulation and the Data Protection Act 2018.

If you are thinking about booking tickets for the show, we advise you to read this policy together with our Website Terms and Conditions.

Our Website may contain hyperlinks to third-party websites, including our touring show's website and our ticketing agents. These third-party websites operate independently from us, and we cannot accept responsibility or liability for their privacy practices or the availability of these external sites. Should you use these websites, you do so at your own risk, and we advise you to review their respective privacy policies.

What personal information do we collect about you?

When you visit our Website, we may collect and process the following information, which may include your personal information.

We may collect and store personal information you provide when you:

sign up to our newsletter or mailing list
contact us by telephone, email, or post
interact with our Website in a way that provides information about you

Personal data we may obtain includes:

your name
your email address
your telephone number(s)
IP address
any other personal information you provide in a message you send to us

We may legally process this information on the basis that we have a legitimate interest and/or are performing a contract:

to provide you with information about the show, including tickets, dates, and venue details
to send you newsletter updates about the London production and the wider UK tour
to respond to your enquiries
to manage risk or prevent illegal or prohibited activity
to resolve issues or fix problems with the Website

We keep your information confidential and will not sell it. We may disclose your information to our personnel and to third-party suppliers or subcontractors, such as our ticketing agents, venue providers, data analytics providers, and cloud-based hosting providers. We only share information insofar as reasonably necessary for the purposes in this Privacy Policy, and only where recipients do not make independent use of it.

This data sharing may involve the transfer of information outside the UK. See "International Data Transfers" below.

Newsletter sign-up

If you sign up to receive our newsletter, we collect your email address (and, where provided, your name) in order to send you updates about the show, including ticket on-sales, casting news, and offers.

We use a third-party newsletter platform, Mailchimp, to manage and send these communications. We provide your details to this platform on the basis that you have asked to receive our newsletter. You can read Mailchimp's own privacy policy at mailchimp.com/legal/privacy.

You may unsubscribe at any time using the link in any newsletter email, or by emailing us at the address below.

Cookies, analytics & click tracking

Our Website uses cookies and similar technologies to help us understand how visitors use the site, personalise content, and support marketing.

Google Analytics

We use Google Analytics to evaluate and improve our Website. This may collect:

number of visitors and pages visited
time spent on pages and interaction data (clicks, scrolling)
where visitors came from, and where they go afterwards
device, browser, and approximate location (via IP address)

This data is used in aggregate to understand Website performance and is not used to build a personal profile of you. Find out more or opt out at Google's Analytics opt-out page.

Click and referral tracking

This Website is linked to our touring show site, legallyblondeshow.com, and we track clicks between the two sites (for example, via UTM parameters or similar tagging) to understand where visitors are coming from — such as social media, our touring site, or organic search. This helps us understand which marketing channels are effective. This information is used in aggregate and is not used to build an individual profile of you as an identifiable person.

Marketing cookies

We may use cookies from third-party marketing and social media platforms (such as Meta/Facebook, Instagram, or TikTok) to measure the effectiveness of our advertising, create advertising audiences based on interactions with our website, and show you relevant ads about the show on those platforms. Where required, we will ask for your consent to these cookies via a cookie banner when you first visit the Website, managed using Complianz, configured to UK GDPR standards.

You can control or delete cookies through your browser settings at any time. For general information on cookies, visit www.allaboutcookies.org.

Our approach to marketing

We may use your name and email address to send you promotional or marketing communications about the show and the wider tour, such as ticket offers, news, and updates.

We will only do this in accordance with UK marketing laws, and:

if you've signed up to our newsletter, on the basis that you've asked to receive it
if you interact with our social media pages, in line with those platforms' own settings

We do not permit third-party advertising directly on our Website, though our social media and marketing partners may use cookies for targeted advertising as described above.

You can opt out of marketing communications at any time via the unsubscribe link in our emails, or by emailing us at the address below.

Data sharing with other parties

We use third-party processors to collect, store, and otherwise process personal data on our behalf, which may include:

Google LLC (Google Analytics)
Mailchimp (newsletter platform)
social media platforms (Facebook/Meta, Instagram, TikTok) where you interact with our pages
our website hosting and development provider

Where you purchase tickets, we may also share your data with the venue operator.

Your rights

You have the following rights over the personal data we process about you. We aim to respond without undue delay, and within one month at the latest:

to ask for a copy of the data we hold about you and have inaccuracies corrected
to ask us to restrict, stop processing, or delete your personal data
to request a portable, machine-readable copy of your data
to make a complaint to the Information Commissioner's Office (ICO) at ico.org.uk/concerns

To make a request, or if you're unhappy with how we process your data, please email us at hello@royo.co.uk.

Children

We do not knowingly use the Website to solicit data from or market to children under the age of 13. If a parent or guardian becomes aware their child has provided us with information without consent, please contact us immediately at hello@royo.co.uk, and we will delete the information as soon as practicable.

Security

We take commercially reasonable, appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, or unauthorised access. No security system can prevent all breaches; by sharing your information with us, you accept this and provide it at your own risk.

Retention

We do not retain personal data in identifiable form for longer than necessary for the purpose it was collected. Where you've signed up to our newsletter, we retain your details for as long as you remain subscribed; if you unsubscribe, we remove your details from the list.

International data transfers

We may transfer your personal data to third-party service providers located outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as the UK's International Data Transfer Agreement or Standard Contractual Clauses approved by the ICO.

Changes to this policy

This Privacy Policy may be updated from time to time. We will post the new version on this page, and encourage you to check back periodically.

Last updated and effective from: 3 August 2026

Contact

Questions, comments, or requests relating to this Privacy Policy should be addressed to:

hello@royo.co.uk
+44 (0)20 3468 8584
20 Denmark Street, London WC2H 8NE